Luxury Platform Strategy

De Grisogono launches 3-pronged art program oktober 16, 2019
Swiss jeweler de Grisogono is highlighting the art behind its own creations through a multifaceted initiative.
SIHH rebrands amid push towards public inclusion oktober 16, 2019
Watch fair Salon International de la Haute Horlogerie is heralding its efforts to include consumers and an international audience with a name change.
Omega celebrates its cultural impact with new museum oktober 15, 2019
Swiss watchmaker Omega has opened a museum dedicated to its timepieces as it looks to offer more engaging experiences to consumers.
Luxury watchmakers lead the way in owning pre-owned business oktober 15, 2019
A growing number of watchmakers are launching brand operated secondhand services and sales, taking ownership of a piece of the booming market for pre-owned watches.
Omega introduces authentication program as secondhand market grows oktober 14, 2019
Swiss watchmaker Omega is taking steps to improve transparency in the pre-owned timepiece market by certifying the authenticity of its vintage pieces.
Buccellati marks milestone with special activations, collections oktober 14, 2019
Italian jeweler Buccellati is celebrating its centennial with a special event that emphasizes the house’s commitment to craftsmanship.
De Beers extends Lightbox brand to bricks-and-mortar oktober 14, 2019
British diamond group De Beers is testing selling its lab-grown Lightbox jewelry in stores.
Hublot inaugurates first Indian boutique oktober 9, 2019
Swiss watchmaker Hublot has opened its first boutique in India within Mumbai’s Palladium Mall.
DPA campaign focuses on a diamond’s journey oktober 7, 2019
The Diamond Producers Association is touting the lengthy process behind natural diamonds in the latest chapter of its “Real is Rare, Real is a Diamond” campaign aimed at a millennial audience.
Ulysse Nardin helps vets hit the waves oktober 4, 2019
Swiss watchmaker Ulysse Nardin is channeling its connection to the sea into a philanthropic partnership with surf therapy nonprofit One More Wave.

Karma begins accepting cryptocurrency for luxury cars oktober 16, 2019
California-based electric automaker Karma is testing Bitcoin as a form of payment at its Newport Beach, CA dealership.
Rolls-Royce courts daring audience with disruptive short oktober 16, 2019
British automaker Rolls-Royce is promoting its boundary-pushing bespoke options through a partnership with a performing artist who similarly breaks the mold.
Porsche partners with Boeing on flying EV development oktober 14, 2019
German automaker Porsche is teaming with aircraft manufacturer Boeing to study the future possibilities of premium urban air mobility vehicles.
Audi adopts “hold nothing back” mantra to market entry-level model to millennials oktober 11, 2019
German automaker Audi is taking a modern artistic approach to market its Q3 SUV to a millennial audience.
Audi teams with James Beard Foundation to empower female chefs oktober 10, 2019
German automaker Audi is extending its partnership with the James Beard Foundation as it continues to support female entrepreneurs in the culinary and hospitality industries.
Mercedes-Benz adds AR activations to Atlanta stadium oktober 8, 2019
German automaker Mercedes-Benz is bringing a new augmented reality experience to Atlanta, GA and as it embraces innovative events in an effort to better reach consumers.
Lexus explores connection between drivers and design in multichannel effort oktober 8, 2019
Toyota Corp.’s Lexus is celebrating curiosity in a wide-ranging multichannel campaign that shows the different ways people search for new experiences and inspiration.
Bentley achieves carbon neutral certification oktober 7, 2019
Britain’s Bentley Motors is taking another step towards becoming a more sustainable luxury automaker by receiving a carbon neutral certification for its Crewe, England factory.
Rolls-Royce reveals new vision for Art Program oktober 3, 2019
British automaker Rolls-Royce is updating its Art Program format with the creation of two new biennial projects.
Rolls-Royce head of design steps down oktober 1, 2019
British automaker Rolls-Royce’s head of design is exiting the position after about six months in the role.