Luxury Platform Strategy

Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal februari 14, 2020
Swiss watch brand Audemars Piguet has partnered with Richemont’s Net-A-Porter to sell its watches for the first time via a multibrand online-only retailer.
Vacheron Constantin picks bigger flagship store for New York in affirmation of US growth potential februari 13, 2020
Swiss watch brand Vacheron Constantin is doubling down on its bricks-and-mortar presence in the United States with the launch of a new flagship store in New York that boasts more real estate and a location with cachet.
Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry februari 11, 2020
Vestiaire Collective has struck a three-month partnership that will let Italian jeweler Pomellato reward its customers for selling their pre-owned pieces on the resale platform.
Swiss brands losing smartwatch war to Apple Watch, which outsold entire industry last year februari 7, 2020
The ascendance of the Apple Watch may very well shake the foundations of the entire Swiss watch industry, if younger affluent consumers view the timepiece as a digital tool to support their lifestyle and not as an investment or collecting hobby.
When authentic watches turn into counterfeits: The Rolex case februari 7, 2020
Authentic goods that are altered can, depending on how extensively they are altered, turn into what the law considers counterfeits. That is what Rolex is claiming.
Polar landscape comes to the Oscars’ green room februari 7, 2020
Hollywood’s red carpet is one of the biggest affairs of the year, and luxury fashion houses, beauty companies and jewelers are strategically positioning themselves alongside Hollywood’s finest.
Tiffany & Co. shareholders approve acquisition by LVMH for $16.2B februari 5, 2020
Shareholders of famed U.S. jeweler Tiffany & Co. at a special meeting have overwhelmingly approved its sale to French luxury conglomerate LVMH Moët Hennessy Louis Vuitton SE.
Cartier challenges consumers to love with romance road trip februari 3, 2020
French jeweler Cartier is taking its jewelry on a literal journey of love that spans decades, communicating its role in celebrating romance.
British watchmaker Bremont signs up for five-year timekeeper sponsorship of England Rugby januari 30, 2020
British watchmaker Bremont has become the official timing partner to both the England Rugby team and Twickenham Stadium as part of a five-year deal.
LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year januari 28, 2020
Europe and the United States showed good growth last year, and so did Asia, despite a difficult environment in Hong Kong in the second half of 2019.

Maserati readies plans to launch electrified range of vehicles februari 14, 2020
Italy’s Maserati will develop, engineer and built all its models in its home country as it adopts hybrid and battery electric propulsion systems for its cars.
Bentley Motors to unveil new Bacalar grand tourer in 3 weeks februari 12, 2020
The Bacalar will be made from ethically sourced materials, with a design inspired by Bentley’s EXP 100 GT centenary concept car.
Italy’s Alfa Romeo to mark 110th year with celebrations, new logo februari 7, 2020
Alfa Romeo joins the ranks of surviving storied luxury automakers such as Rolls-Royce Motor Cars, Bentley Motors, BMW, Aston Martin and Audi in the century-plus club.
Wealthy spend more in areas with greater income inequality februari 7, 2020
A new study has found that relatively wealthier households spend more on high-status cars, especially in counties with more income inequality.
Porsche: How an unconventional moving icon stays ahead of the luxury game februari 7, 2020
Founded nearly 90 years ago, sports car maker Porsche has managed to keep pace with the times while staying loyal to its customers. Marketing expert Susanna Nicoletti speaks with Porsche marketing director Massimiliano Cariola to learn the secrets to its success.
Audi offers free solar power subscription for eligible Audi e-tron SUV buyers februari 6, 2020
A survey of Audi e-tron SUV owners found that environmental responsibility is among their top purchase considerations, along with quality, design and driving experience expected from the brand’s vehicles.
Rolls-Royce looks to induct new batch of apprentices as car-making complexity increases februari 4, 2020
Rolls-Royce Motor Cars, now into the 14th year of its apprenticeship program, is seeking talent for 2020 to provide practical training in specialist craft skills required to build its vehicles.
Aston Martin saved by $660M bailout from consortium comprising F1 billionaire Lawrence Stroll, Silas Chou and John Idol januari 31, 2020
Weak sales last year brought James Bond's carmaker of choice to the brink.
Audi spotlights sustainability in Super Bowl spot januari 30, 2020
German automaker Audi is using the Super Bowl as a platform to highlight its sustainable mobility efforts through music.
Porsche, Genesis turn to Super Bowl to court luxury’s next generation januari 28, 2020
During Super Bowl LIV on Feb. 2, automakers Porsche and Genesis are introducing their new visions of luxury to a massive television audience.